Madison Black Restaurant Week is a week-long celebration of Black-owned culinary businesses across South Central Wisconsin. As the campaign continued to grow, the Chamber needed a cohesive visual identity and marketing system that could support restaurants, food vendors, sponsors, volunteers, community events, and thousands of attendees while remaining flexible enough to evolve each year.

​

In 2024, Riley Design Studio developed the Madison Black Restaurant Week brand identity and has continued supporting the campaign through annual creative direction, marketing collateral, sponsorship materials, vendor recruitment graphics, landing page support, and promotional toolkits.

​

Since 2024, Riley Design Studio has partnered with the Madison Black Chamber of Commerce to support Madison Black Restaurant Week through:
 

• Campaign creative direction

• Print and digital design

• Event branding

• Marketing collateral development

• Landing page design support

• Vendor recruitment materials

• Sponsorship materials

• Community event promotion

• Social media graphics

• Marketing toolkit development

​

Rather than creating one-off promotional pieces, the goal was to build a scalable campaign system that could be used across multiple years while maintaining consistency and recognition.
 

Key considerations included:

• Multiple audience segments

  • Restaurants

  • Caterers

  • Food trucks

  • Community partners

  • Sponsors

  • Attendees

  • Volunteers

• Multiple event touchpoints

  • Restaurant Week

  • $5 Food Taste Jamboree

  • Heirloom Collard Greens Mixer

  • Community Favorites Celebration

• Both print and digital distribution

• Annual campaign refreshes while maintaining brand recognition