Freedom Ball | Riley Design Studio

Building a Legacy Event Across Multiple Years

Freedom Ball | Presented by Northcott Neighborhood House

In 2025, Riley Design Studio was brought in to support the visual communication and event experience for the Juneteenth Freedom Ball. The project included creating cohesive marketing materials, sponsor assets, event signage, presentation materials, and a professionally designed program booklet.

Following the success of the 2025 event, Riley Design Studio was invited back to support the 2026 Freedom Ball, expanding the scope to include legacy storytelling, historical features, tribute content, sponsor recognition systems, and a more robust event communications strategy.

Year-Over-Year Evolution

2025
Presentation Support
Event Materials
Social Graphics
Sponsorship Packet
Program Design

2026
Event Production Coordination
Legacy Tribute Experience
Full Campaign Series
Enhanced Sponsor Recognition
Expanded Editorial Features

Brand Aesthetic Direction
FAITH BASED
AUTHENTIC
SOPHISTICATED
WARM

Miss BE Management and Consulting Firm was looking to rebrand, emphasizing her niche within the coaching and mental health industry and better position and organize her service offerings. The goal was to redefine the brand to appeal to a wider audience base.

We not only rebuilt the visual identity for this brand, but we provided creative direction for her photoshoot so that she and members of her team could be seen, humanized and help build trust and loyalty. Since rebranding, Miss BE has been able to secure contracts and she feels much more confident sharing her marketing pieces to prospective clients.

Below is a walkthrough of how we helped reshape and transform this brand into a powerhouse brand.

S E R V I C E S P R O V I D E D:

Brand Identity Design
Business Card Design
Letterhead Design
Photoshoot Direction
Media Kit Design
Power Point Presentation Template
Social Media Design
Website Design

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Avenir LT

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Caudex

Intentional Photoshoot that Properly Aligns

In an effort to humanize the new direction of Miss Be's brand and team expansion, we provided her with creative direction on the best
locations and photographers to pull the components of her brand together. As a result, Miss Be has a wide variety of photos that not only showcase her and her team but they help to better paint the picture of the atmosphere she provides her clients with along with clientele she wants to attract.

Featured Brand Photos

Brand Touchpoints Refined

As an active mental health professional, it was critical that all of Miss Be's marketing pieces were on brand to align with her new aesthetic direction. Doing so eliminates confusion and increases trust loyalty.