.png)
Marketing Strategy, Campaign Support, Website Updates, Social Media, Video & Lead Nurture Consulting
Connect The Dots Solutions
Connect the Dots Solutions (CTDS) helps organizations identify potential payroll tax savings opportunities while adding value for employees. Because the offer is highly specialized, the marketing needed to clearly explain the opportunity, build trust, and make it easier for decision-makers to take the next step.
Riley Design Studio partnered with CTDS to support ongoing marketing strategy across multiple channels, including website updates, landing pages, email campaigns, LinkedIn content, informational video, lead follow-up messaging, and CRM-related planning.
The Approach
Riley Design Studio helped CTDS refine campaign messaging, build email sequences, support website and landing page updates, and create LinkedIn content to reinforce the campaign across multiple channels. The work also included developing an informational commercial to help explain the opportunity in a more accessible format and evaluating how leads were moving through the funnel.
Support included campaign language that addressed common hesitation, follow-up messaging for prospects who showed interest but did not book a meeting, and recommendations for lower-friction calls to action such as offering a complimentary savings estimate before scheduling a consultation.
S E R V I C E S P R O V I D E D:
-
Marketing strategy and campaign planning
-
Email campaign development
-
Website and landing page support
-
Contact page and CTA recommendations
-
Webinar promotion support
-
Brochure design / marketing collateral
-
Sales-support materials
-
Print and digital campaign assets
-
Social media graphics and copywriting
-
LinkedIn page posting and campaign support
-
Video campaign messaging support
-
Informational commercial / explainer video creation
-
Lead follow-up strategy
Informational Commercial
As part of the campaign support, Riley Design Studio created an informational commercial for CTDS to help simplify the message and give prospects a clearer introduction to the opportunity. The video was developed as a sales-support asset that could be used across email outreach, landing pages, and follow-up communications.
LinkedIn Content Support
To extend the campaign beyond email and the website, Riley Design Studio created branded LinkedIn graphics, wrote supporting post copy, and published content to the CTDS LinkedIn page. This helped keep the campaign visible across multiple channels and gave CTDS consistent messaging throughout the outreach period.
Marketing Collateral
As part of the broader campaign support, Riley Design Studio created a brochure to give CTDS a clear, professional leave-behind and follow-up resource. This piece helped reinforce the message outside of the website and email campaigns, giving prospects another way to understand the opportunity and revisit the information after an initial conversation.
